Evaluation of our Unilever Advert

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In this unit, we were told to re-brand an existing Unilever product to a new target audience. We decided we were going to re-brand PG Tips to a younger audience instead of the existing, middle-aged-elder audience. Before, the primary audience was middle-aged housewives and the secondary audience were elderly people, usually retired and grandparents. We chose my PG Tips idea since we had most if not all the resources to complete it quickly and easily but with professionalism. The location was close by and the production required very little of the actors within the film.

I felt that the paperwork was completed to a professional standard quickly and effectively. The group was able to communicate effectively and make use of our time efficiently. We've had some trouble with some other paperwork with one of the talents taking some time to hand in their documents, but I feel we have been professional and efficient. 

We all had the task to collect feedback individually. A majority of my respondents were male, although about 20% of respondents were female. Respondents' ages ranged from 16-30 years old. 20 of all respondents listed their occupation as students, while the 80% labelled themselves in some parts of the job market including retail and media production. 

All of the respondents said that they would be slightly inclined to buy the product after seeing the advert to not wanting to buy the product at all. Just over 55% of the respondents said that they thought the audience was middle aged people, while the rest thought that the advert was aimed at the younger teenage audience. The "rate parts of the advert from 1 to 5, 5 being the poorest and 1 being the strongest", it was clear that some of the respondents had a unique take on the advert. I added up all the averages and then found that average. We got a score of 3.03, which is an average score. I think some confusion may have been had since some respondents had reported the scale was the wrong way round.

Most respondents thought that the cinematography and the slogan were strong points of the advert since they enjoyed those parts the most. Respondents said that the conflict within the advert was a little over-dramatic and respondents thought that it would have been better if there was more audio, like digetic sounds being added to help enhance the advert and also clean up some background/ambient noises.

All feedback collected via surveymonkey.com. See below for ALL responses

We chose a teenage cast because we thought this could be a great help to make tea relevant to the modern teen/early 20 adult. We chose a heartfelt theme because we thought that this time of the life is full of conflict and emotion, so having the advert show these could help sell PG Tips. We also chose the slower motif to help replicate a delicate moment. We also chose a home environment to make the advert even more relatable. 

Most of audience were between 16-30

 A small percentage identified as non-binary/genderfluid.

 Most of the audience worked in Art, while others were in a student or engineer occupation.

 Most of the audience say that they are likely to buy this product, while some said they wont.

 Half of the responders said the advert was aimed at our intended audience while the other half said that they thought the ad was aimed at the older audience.

 Mixed responses from respondents, although it averaged out at being an overall score of 4.

Respondents said similar things like the tea pun or editing being a strong point.

 Some of the respondents talked about how some of the acting or feel was a little over-dramatic or underwhelming.

Respondents mentioned changes like sound effects etc.