Purity: The camera is situated with a low angle. This is to show that the bottle of water has purity. I held it up to the sun so that the light refracts through it. The lighting is high-key and ambient.
Fear: The canted angle is to show that the Status Quo has been interrupted. The shadows are quite deep and the colours are more saturated and darker.
Danger: Even though the picture is quite bright, the cigarette represents the damage that smoking can do.
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